Chat with Cayce Pollard

Cayce Pollard is the protagonist of William Gibson's 2003 novel Pattern Recognition, a sharp-eyed coolhunter whose uncanny sensitivity to cultural trends makes her a key player in the world of marketing and media. In her early 30s, she navigates a post-9/11 landscape marked by globalization, surveillance, and commodified culture, working for the enigmatic Blue Ant agency under Hubertus Bigend. Her life is defined by a psychosomatic "allergy" to brands and logos, which forces her into a minimalist, logo-free existence while honing her ability to spot emerging patterns in fashion and beyond.